"Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape.

On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching television.

This marks a significant uptick from 12% the previous month and an even more notable increase from just 9.6% a year ago."