Reddit is testing a new audio and video experience that transforms text-based posts into narrated, TikTok-style content, allowing users to either “read” or “play” selected posts. The feature aims to bring popular Reddit stories to life through audio and video while preserving the original discussions and comments that sit at the heart of the platform.

The move reflects a broader shift towards more flexible, multi-format content consumption, as platforms look to meet audiences wherever and however they choose to engage. For brands, it highlights the growing influence of short-form, story-led content and the continued convergence of social, audio and video experiences, creating new opportunities to extend reach and capture attention beyond traditional feeds.