Instagram Threads will begin testing video ads. Meta says a “small number” of advertisers will test 19:9 or 1:1 video ad creatives that will appear in between pieces of organic content in the Threads feed.
The update follows Meta’s recent announcement that Threads now reaches over 350 million monthly active users. The app has also seen a 35% increase in the time spent on Threads as a result of improvements to the app’s recommendation systems.