HBO Max has launched a new vertical ""Shorts"" feed, bringing TikTok-style content discovery to its streaming platform. The feature delivers personalised trailers, clips and bonus content based on viewing behaviour, helping users find content more easily across and increasingly crowded catalogue.

This move highlights how vertical video is becoming a dominant content format far beyond social media. As platforms increasingly adopt short-form, personalised and AI enabled discovery experiences, consumer expectations are shifting towards faster, more intuitive ways of finding content.