Meta is testing a new Facebook experience in India that places Reels at the centre of the platform, opening some users into a full-screen video feed rather than the traditional News Feed. Although users can opt out, the test signals Meta’s continued shift towards video-first consumption as Reels becomes increasingly important across its apps. The trial is also underway in Indonesia.

The idea demonstrates the growing dominance of short-form video and the shift away from text and static content. For brands, it reinforces the need for video-first strategies, with engaging short-form creative becoming an increasingly important route to visibility, discovery and audience connection.