"OpenAI announced new shopping features on ChatGPT that offer conversation-based recommendations that are, for now, free of ads. Is this the next era of e-commerce?
Last week, OpenAI announced a series of updates to ChatGPT’s shopping experience, with the goal to establish it as a first point of call for online shoppers. Since the generative AI conversation reached a peak, users and industry insiders alike have been asking how the tech will impact the shopping journey. Could the ‘ChatGPT of shopping’ be ChatGPT itself?"