Prime Video is tapping into the growing popularity of short-form content with the launch of on-demand news clips covering local and national stories. The clips will sit alongside its existing news offering, giving audiences another way to access and discover news in shorter, more digestible formats. Initially available across TVs and living-room devices, the offering is also set to expand to Prime Video’s web and mobile apps.

This addition replicates the growing influence of short-form video on how audiences consume content, particularly as platforms look to capture younger viewers’ attention. With streaming services increasingly adopting shorter formats, it highlights a broader shift towards quick, easily consumable content designed to fit more naturally into audiences’ everyday media habits.