IKEA has launched ALPTALL, a children’s collection inspired by Himalayan landscapes and wildlife. Created with conservation centre Nordens Ark, the range includes soft toys, bedding, storage, activity books and accessories featuring endangered animals such as red pandas, snow leopards and yaks.

The collection combines imaginative play with environmental education, reflecting how brands are using storytelling and purpose-led partnerships to engage families. By connecting products to real ecosystems and conservation themes, IKEA can encourage curiosity, build emotional engagement and raise awareness of endangered species in an accessible way.