Inditex's flagship brand Zara is set to launch its Pre-Owned platform in the United States by late October, as revealed in the company's half-year earnings report.

This initiative, which allows customers to sell, donate, or repair secondhand clothing, aligns with a broader industry trend towards circular fashion models. The expansion comes amidst growing millennial interest in resale shopping, driven by economic pressures and environmental concerns.

Simultaneously, Zara plans to introduce live shopping broadcasts across major Western markets, including the US, UK, and Germany, following the success of this model in China. This dual approach reflects Zara's efforts to innovate in customer engagement and maintain growth as post-pandemic sales momentum wanes.