The retailer dedicated the holiday display at its Manhattan flagship to the much-anticipated “Wicked” movie, featuring pink puff skirts, sweaters and chandeliers next to glowering green lights, giant moving flowers and dark suiting. Hundreds of people gathered for the unveiling last week, including Cynthia Erivo (who plays Elphaba, or the Wicked Witch of the West, in the movie), Broadway singers and dancers wearing looks from the “Wicked” collection by Aqua, Bloomingdale’s in-house line. After Erivo lifted the dark green curtain to showcase the windows, shoppers — some already wearing “Wicked”-themed accessories from Aldo, Forever 21 and Target — joined long lines for Bloomingdale’s Emerald City Atelier, a room of floor-to-ceiling green shelves filled with Wicked-centric holiday gifts, scurrying between green boxes of La Mer skincare, Beis luggage, teddy bears, pink tulle dresses and heels.

“We didn’t expect that many customers [at the event],” said Kevin Harter, Bloomingdale’s vice president of integrated marketing. “Demand was crazy … and this is just the beginning”

“Wicked” is proving popular for fashion. Besides Bloomingdale’s, fashion and beauty brands including Gap, Rebecca Minkoff, Roots, Ulta Beauty, R.e.m. Beauty, Crocs and H&M have all rolled out “Wicked”-themed collections or collaborations. They’re tapping the film’s starpower: Designer Naeem Khan presented a “Wicked” inspired runway for Spring/Summer 2025, a look from which Erivo later wore to the Academy Museum Gala in 2024, while Gap and Zac Posen brought the star, clad in a hooded gown, as a guest to the CFDA awards. Throughout the film’s press tour, Erivo and co-star Ariana Grande have worn coordinating pink and green looks.