The art market has seen better days. Galleries are closing in Manhattan, and according to The
Art Newspaper, aggregate global auction sales at Christie’s, Sotheby’s, and Phillips fell 27
percent in the first half of 2024.

But one very important demographic is still banking on ne art: luxury fashion brands. Just this
week, Louis Vuitton announced a re-edition of a popular aughts-era collaboration with the artist
Takashi Murakami, and several labels, including Gucci, Hublot and Cartier, are currently
putting on activations at Miami Art Week.

The luxury world’s lasting affinity for art will be readily apparent at Art Basel Miami Beach,
which opens to the public on Friday. On Tuesday, Pucci hosted a private “fun fair” at the Miami
Beach Botanical Garden next to the convention center itself with invite-only guests such as the
rapper Gunna in attendance. On Wednesday, when VIP previews for Art Basel Miami Beach
started, LVMH opened a five-day pop-up in Miami’s design district to host panels with artists,
LVMH Maison executives, influencers, and more. Other high fashion brands are using Art Basel
Miami Beach as an opportunity to energise new releases. O-White will celebrate the release of
its debut golf capsule with Paris Hilinski at its Miami design district flagship on Thursday,right
after Maison Margiela unveiled an artist collaboration with the tattoo artist Kozo at its own
Miami flagship on Wednesday.