Tommy Hilfiger has unveiled its Fall 2026 campaign, placing NFL star Travis Kelce at the centre of its “Only in New York” creative. Set in and around New York’s iconic Plaza Hotel, the campaign brings together a cast of cultural figures including Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe and Carmelo Anthony, blending fashion, sport and entertainment within Tommy Hilfiger’s latest interpretation of classic American style. The campaign also marks a key moment in Kelce’s ongoing partnership with the brand as a global ambassador and creative collaborator.

The campaign highlights the continued rise of crossover talent in fashion marketing, with brands increasingly turning to personalities who can influence audiences across multiple cultural spaces. By bringing together athletes, musicians and fashion figures, Tommy Hilfiger is reinforcing its long-standing strategy of connecting fashion with broader cultural moments. The approach reflects the growing importance of talent-led storytelling and community-driven influence in building brand relevance and reaching diverse audiences.