The British designer has unveiled a new activist communication campaign on her social networks. This time, she points the finger at the use of crocodile skins in the fashion industry.

Stella McCartney definitely ranks as a committed designer. Since the launch of her brand in 2001, she has been campaigning for sustainable and cruelty free fashion. In addition to banning any type of fur or leather in her own collections, she regularly encourages her colleagues to do the same through activist spots.