The fashion designer is launching this week the second issue of The Stella Times, her brand newspaper. A brand content operation accompanied by a quest since some copies will allow their owner to win new prizes... including tickets for a concert by his famous father.

After the winning breakfast organized by Simon Porte Jacquemus at the inauguration of his first store in New York, it is Stella McCartney's turn to bet on the codes of gambling to strengthen her drive-to-store strategy.

Announced in the brand's stores for November 7, the new edition of The Stella Times will feature the Ryder, one of the brand's latest - vegan - bags. Under the promise of "Facts, Fashion & Fun", the publication will present the House's new products as well as its commitments to more sustainable luxury. With a little extra desirability since some of the draws will allow you to win gifts such as versions of the Ryder bag or tickets for a concert by Paul McCartney, founding member of the Beatles and father of the designer...