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7 January 2025

Primark relaunches performance category

FashionUnited

Value fashion and lifestyle retailer Primark has relaunched its performance category with its biggest-ever collection across men's, women's and kids to meet customer demand.

The 150-piece performance collection features the latest product technical innovations, including four-way stretch, sweat-wicking, breathable fabrics and shower-resistant styles, across products such as sports bras, tops, leggings, joggers and trainers.

The move to almost double the size of its performance range is in response to customer demand, explains Primark. The collection will be showcased in new dedicated performance wear zones in selected stores from March, including active pose mannequins, trend tables with ‘ballet bar’ inspired rails, lifestyle images and display panels on walls with health and fitness props and gym flooring.

© By Publicis Media

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