12 September 2024
Mango boosts its value proposition with the new release of the premium Selection collection
Mango Fashion Group
Mango, one of Europe's leading groups in the fashion industry, presents its first proposal for this autumn/winter with a new instalment of its premium Selection collection, designed for the return to city life. Through everyday elegance, the new collection stands out for its versatile garments with personality to create special looks that are at the same time easy to wear, and for its high-quality fabrics, ranging from pure wool to cashmere, silk and leather.
The new collection reinforces the Elevate lever of the 2024-26 Strategic Plan, which focuses on promoting a differential value proposition in all lines through aspirationalism, quality and a unique style designed in Barcelona, with excellent customer service. The Strategic Plan was presented last March and aims to reach a turnover of over 4 billion euros by 2026.
"The Mango customer has always sought a trendy and quality product, while also being special. For this reason, each of our garments are designed in Barcelona, at our headquarters, where we work like a fashion atelier and where a team of more than 500 people designs, creates patterns, and manufactures the garments. Our creative and design process combines the artisanal with the innovative and technological to offer our customers the latest trends through high-quality products with more sustainable materials," stated Luis Casacuberta, Director of Product and Sustainability at Mango.