"Dubbed Summer Like You Mean It, the new M&S campaign has launched in stores and elsewhere, “inviting customers to celebrate all the small things that make summer unforgettable – with style for big plans and small moments”.

It's being seen across VOD, billboards, digital and social platforms, with the retailer saying the campaign should reach an estimated 7.3 million people across all channels. Its OOH presence will “dominate London, Manchester, Edinburgh, Liverpool, and Sheffield with billboards in high impact locations, maximising visibility, alongside taxi wraps in London and Manchester”.