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27 November 2024

Louis Vuitton relaunches its campaign with Roger Federer and Rafael Nadal

Journal du Luxe

The luxury house unveils the second part of its Core Values campaign, which features the two international sportsmen in a series of never-before-seen shots.

Launched last May, Louis Vuitton's Core Values campaign is now enhanced with new visuals documenting Roger Federer and Rafael Nadal's joint ascent to the top of the Dolomites mountain range in Italy.

Carried by the signature "Some journeys turn into legends", these moments at an altitude of more than 3000 meters were captured by the American photographer Annie Leibovitz, known for her portraits. With this series of images, the fashion house aims to retrace a journey "marked by ambition, determination and the spirit of discovery", illustrating the values that unite the world of luxury with that of sport.

© By Publicis Media

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