The LVMH group, owner of Louis Vuitton, announced last October the signing of a ten-year partnership with F1 involving several of its houses.

Less than a month after TAG Heuer's return as Formula 1's timekeeper, it is Louis Vuitton's turn to formalize its ties with the competition, whose new season will begin on March 13.

"At the start of the 2025 season, marked by many changes within the teams, the Maison will be present at the races with prominent trackside signage, a first for Louis Vuitton in the context of a sporting event," says the fashion house, which will also present its Trophy Trunks during the Grand Prix ceremonies. Note that each circuit will be entitled to its own trunk color.

"I am extremely proud of this partnership between Louis Vuitton and Formula 1 driven by our mutual pursuit of innovation, quality and precision," said Pietro Beccari, Chairman and CEO of Louis Vuitton. "The know-how of our craftsmen in the workshops mirrors that of the garages where the engineers contribute to the exceptional performance of the riders. These champions from all over the world embark, in each race, on a journey towards excellence."