Louis Vuitton is delighted to announce its return as Title Partner for the 37th America's Cup in Barcelona, continuing an exceptional adventure that began more than 40 years ago in 1983 with the Maison’s first ever sports partnership.

The Louis Vuitton Cup, which culminates on October 27, will see five Challenger teams compete in a series of races. The Challenger that wins the Louis Vuitton Cup – Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic or Orient Express Racing – will earn the right to take on the Defender, Emirates Team New Zealand, which won the previous edition of the America’s Cup in the waters of the Mediterranean.