The crocodile house has just entered into a long-term partnership with the Rolex Paris Masters indoor tennis tournament. Lacoste's participation is effective from October 26.

While Lacoste is a sponsor of Roland-Garros and the French Tennis Federation, with whom it has extended its partnerships, the brand continues to position itself as a key player in tennis, this time partnering with the Rolex Paris Masters. This competition is the ninth and final ATP Masters 1000 tournament dedicated to male players. Novak Djokovic, ranked fourth in the world, won the singles event in 2023.

This sponsorship will take effect from the next Rolex Paris Masters tournament, which takes place from October 26 to November 3, 2024. The top three greatest tennis players, Jannik Sinner (Rolex and Gucci ambassador), Carlos Alcaraz (Rolex and Louis Vuitton ambassador) and Alexander Zverev (Zegna and Richard Mille ambassador) will compete.