A few days after the opening of a flagship store in New York, Simon Porte Jacquemus is continuing its retail expansion strategy and setting up its collections in a four-storey building in the heart of Mayfair.

Fendi, Balenciaga, Miu Miu, Gucci, and now Jacquemus. Popular with major luxury houses, New Bond Street is now home to the French designer's very first address in the British capital.

Already distributed in London's department stores (Selfridges, Harrods, etc.), Simon Porte Jacquemus offers itself a space in its colours spread over more than 300 square metres in a former art gallery. Light colours, stone floors and a succession of niches: designed in collaboration with the OMA architectural agency, the decoration of the boutique takes up the Mediterranean purity dear to the brand, integrating here and there some fifty works of art and pieces of vintage furniture signed Ruhlmann, Balthus, Hoffmann...