Jacquemus' FW25 presentation, scheduled for January 26 during Paris Fashion Week, will be captured exclusively on Apple's iPhone 16 Pro Max, the tech giant's latest and greatest phone.

Jacquemus' "LA CROISIERE" presentation will be live streamed from the iPhone and "rendered in cinematic slow motion using 4K120 FPS Dolby Vision Recording," per the press release (sure, go technology!). The label will also capture runway photos and detailed close-ups through the 5x telephoto camera.

Jacquemus working with Apple advances fashion and tech's growing relationship. Previously, Hermès linked up with Apple for luxury-ified accessories, like calfskin Apple watches with super-exclusive faces. And for Louis Vuittion's SS25 presentation, the Pharrell-led brand sent LV AirTag invites to guests, suggesting a bigger collaboration could be in the works.