The French designer is once again stirring up social networks: he has just unveiled a photo shoot with the new star of French football, Jules Koundé. A photo series with offbeat accents that is already viral.

It's an almost obvious collaboration. Simon Porte Jacquemus shared on his Instagram account, his last winter campaign with Jules Koundé, the French footballer with the sharpest style of the moment. At 25 years old, the defender at FC Barcelona is not afraid to arrive at Clairefontaine in a Simone Rocha skirt or heeled cowboy boots.

A sense of style and audacity that seduced the fashion designer. To the point of asking him to become the face of the brand for the duration of a campaign. Entitled "At home with Jules", the shoot photographed by Tom Kneller features the young footballer in front of a majestic mansion and carrying out everyday tasks - ironing, vacuuming, cooking. All sprinkled with absurd details that Jacquemus loves. On the fashion side, Jules Koundé wears silhouettes from the La Casa collection, which was the subject of an iconic show on the island of Capri last June.