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2 December 2024

How Millennials and Gen Z are rebranding consumer behaviours

WWD

Courtney Alev, consumer financial advocate at Credit Karma, chats with WWD’s Alexandra Pastore, deputy editor of strategic content development, and Kanika Talwar, business reporter, to discuss the landscape of Millennials and Generation Z shoppers. Alev spoke about shopping trends for the holiday season and looking ahead to 2025, how consumers are spending this year compared to last year and long-term spending implications.

Taking a retrospective look at 2024, Alev spoke extensively about three major trends taking a foothold among consumers: doom spending/revenge shopping, holiday minimalism and intentional shopping and overconsumption/de-influencing.

Given the economic state of the world, the most recent U.S. presidential election, the cost of living, inflation and more, Alev wasn’t surprised that these shopping trends are on both extreme ends of the shopping spectrum.

© By Publicis Media

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