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7 October 2026

H&M Move layers up for Autumn

H&M Newsroom

H&M MOVE has launched its new autumn collection, centred on layering through soft performance fabrics, technical outerwear and adaptable silhouettes. Designed for cooler weather, the range combines close-fitting base layers, fleece pieces, protective outerwear and accessories in a muted seasonal palette. Products feature H&M MOVE technologies including SoftMove™, ThermoMove™ and StormMove™, helping deliver comfort, warmth and weather protection across changing conditions.

The collection echoes the trend of activewear integrating into everyday fashion, as consumers increasingly seek versatility in products that allow consumers to transition between exercise, commuting or daily life. For H&M, the launch also strengthens MOVE’s positioning as an accessible performance offer while giving technical innovation a clearer role within the wider fashion proposition.

© By Publicis Media

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