With 99% of them set to spend an average of £150 on clothing and accessories over the coming six months, Gen Z-ers will buy more fashion items than any other generation. In fact, two-thirds are set to spend between £76 and £500 each. That’s a total spend of £6.6 million a day, totalling £1.2 billion.

That’s according to the latest ‘Fashion Report’ from UNiDAYS based on a survey of 1,600 UK students.

Reinforcing previous findings, the latest report highlights Gen Z-ers preference for a varied wardrobe, “which fits their range of specific motivators and key moments in the student calendar as driving purchasing behaviours”.

Topping the list of the most popular reasons for them to buy new items are working out, spring holidays, staying on trend, interviews or jobs, and festivals.