"In decline for several seasons, the Florentine House intends to re-impose its brand DNA in the public space.

An international campaign and Gucci 90x90 artwalls
There are nine of them. Nine artists have been invited by Gucci to deliver their own versions of the brand's silk scarves. Among them, Robert Barry, Jonny Niesche, Sara Leghissa, Currynew, Gio Pastori, Yu Cai, Inji Seo, Everett Glenn and Walter Petrone, who have all mixed their respective worlds with those of the Italian label in a capsule collection of 37 creations focused on the themes of flora, fauna, boating, horseback riding and the Double G monogram."