With its effortlessly chic ethos, the company has debuted Alo Atelier. It is the brand’s continued foray of offering its customers polished luxury and elevated fashion staples.

“Alo Atelier represents a natural evolution for our brand, driven by a deep understanding of modern luxury and the lifestyle needs of our community. This collection was created to address a gap in the market for winter wear that seamlessly transitions between functional performance and elevated elegance, sitting at the intersection of fashion, wellness, luxury, and performance,” explains Abby Gordon, Chief Design and Merchandising Officer at Alo Yoga.