13 November 2024
Charli XCX is the new face of Acne Studios
DAZED
It might be Julia that’s used as a barometer for being everywhere, but Charli xcx herself isn’t far behind her when it comes to the air miles, with the singer taking a break from her ongoing world tour to star in Acne Studios’ latest campaign.
Shot by Talia Chetrit in Los Angeles, everyone’s fave brat strips off and slips into a succession of looks from the Scandi label’s SS25 collection, including bolshy, paint-splattered coated denim and a classic pair of tightie-whities, as well as a well-positioned, kidney-shaped tote which goes by the name of ‘Bowlina’ (that diva!).
Though on first glance there’s little similarity between Charli’s campaign and that of Kylie Jenner’s 2023 starring role, there is a bit of a connection. Last year, Jenner was doused in dirty black engine oil, while in this series, Charli is cast in the role of car mechanic, sliding under the chassis of a gleaming black automobile in a handful of Chetrit’s images. Plus, there’s another doppelgänger-y moment, as Charli is multiplied when she stares into a mirror.
Stepping out from under the car, at the other end of the scale Charli embodies the office siren trend in a tailored jacket, a pair of stiletto court shoes, and those tiny wireless glasses perched on the end of her nose. She’s done that hard graft – seems like now she’s got to balance the books.