The fast-moving, four-seasons-in-a-day British weather is the inspiration for Burberry’s new outerwear campaign, a star-studded, multimedia effort that offers a glimpse of the company’s strategy under new chief executive officer Joshua Schulman.

The campaign, which launches on Tuesday, features well-known faces including Barry Keoghan, Cara Delevingne, Olivia Colman and Little Simz. England footballers Cole Palmer and Eberechi Eze also take their turn in front of the camera, as does new Burberry brand ambassador Zhang Jingyi.

The campaign was shot by Alasdair McLellan in London and the British countryside, and inspired by a slogan from the archive, “It’s Always Burberry Weather.” The film shorts that accompany the images have a humorous, absurdist edge. An insomniac, Colman encounters a flock of sheep on a country road and swiftly starts counting them; an already rain-soaked Jingyi lowers the soft top of her convertible and drives over the twinkling Albert Bridge mid-storm, while a perplexed Little Simz fails to spot an invisible dog with bananas in his hair. “We were inspired by the warmth of Burberry; the characters, British landmarks and sense of humour,” said Burberry’s chief creative officer Daniel Lee. “The Burberry trench coat and outerwear is what people associate Burberry with first, which goes back to that sense of familiarity that was important to us in this campaign.”