Urban Outfitters is expanding its beauty offering with the exclusive launch of Yes Day, a skincare brand designed for Gen Z and Gen Alpha consumers. Rolling out across 60 stores and online, the partnership reflects growing demand for skincare among younger shoppers.

Founded by teenage entrepreneur Coco Granderson, Yes Day is making its first move into physical retail through the collaboration. The launch highlights the growing influence of youth-focused beauty brands and the continued momentum behind skincare as a key growth category.