To mark its 50th anniversary, The Body Shop has launched its ‘Grow Wild’ campaign, featuring Paloma Faith, Jameela Jamil, Leigh-Anne Pinnock and Ashley James. The campaign reconnects the brand with its heritage of activism, individuality and empowerment while championing confidence and self-expression.

The launch reflects the growing role of purpose-driven storytelling in beauty, showing how shared values and community-led messaging can strengthen consumer connection and brand relevance.