Sweaty Betty is expanding into beauty and wellness with an exclusive collection at Boots. The launch spans four ranges, Keep It Chill, After Class, Clean Start and Sweat Reset, offering body and self-care products including mists, body polishes, lotions and exfoliators. Designed with convenience in mind, the products can be incorporated into consumers’ routines at home, in the gym or on the go.

This collaboration creates a product range centred around convenience and the needs of consumers with active lifestyles and post-workout routines. It highlights how brands can move into new categories with more niche, purpose-led products, allowing them to reach specific audiences and build relevance beyond their traditional offering.