Sol de Janeiro has partnered with Channel 4 to launch The Guest List, a five-part vertical drama promoting its new Intense Perfume Mists collection. Launching on 24 October across TikTok, YouTube and Meta, the short-form series follows a group of young women navigating their twenties, with each character reflecting a different fragrance and integrating the products naturally into their individual personalities and storylines.

This partnership spotlights how beauty brands are increasingly moving beyond traditional product-led advertising and using entertainment as a marketing tool. By weaving its fragrances into character-led stories designed specifically for social platforms, Sol de Janeiro is creating a more culturally relevant and engaging way for consumers to discover and connect with its products.