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29 May 2025
Sephora and Lady Gaga’s Haus Labs launch campaign supporting pride and youth mental health
Cosmetics Business
"Sephora has unveiled a new campaign in collaboration with Haus Labs By Lady Gaga and Born This Way Foundation, spotlighting beauty, belonging and mental health in celebration of Pride Month.
The ‘We Belong To Something Beautiful’ campaign is centred around a film featuring Lady Gaga, who articulates a vision of beauty rooted in kindness, inclusivity and community.
Reflecting Sephora’s brand ethos, Gaga’s message encourages self-expression and creates safe spaces where everyone feels empowered.
The film also promotes ‘Classes for Confidence’, a programme that unites community members through beauty and storytelling."
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