The Harper’s Bazaar Australia article covers the highly anticipated launch of Hailey Bieber’s beauty brand, Rhode, in Australia and New Zealand. Rhode will officially be available to ship directly from rhodeskin.com starting 12 February 2026.

The brand will debut in retail through MECCA, with flagship locations in Melbourne and Sydney stocking products from the same date, and most other MECCA stores across Australia and New Zealand carrying the range from 13 February.

Rhode has gained a cult following globally for its minimalist skincare and makeup products, many of which sell out quickly. Australia was one of the top international markets on Rhode’s waitlist, making this local launch particularly exciting.