After the campaign, the pop-up. A few days after revealing the promotional images of Million Gold For Her , Rabanne intends to bring his new fragrance to life with a temporary space entirely dedicated to his favorite shade: gold.

Strategically aligned with the Paris Fashion Week calendar, the Million Gold Pop Up operation will be held from September 27 to 29. And while the official address is still a secret for now, rumor has it that the event could be held right across from the Parisian department stores, near Boulevard Haussmann...

Like the activation recently set up by Nars , Rabanne promises a scenography directly inspired by the campaign for its new fragrance Million Gold For Her and its masculine counterpart Million Gold . Understand, an immersive space adorned with golden decorative elements - including a podium - and decorated with variations of the XL Link , the emblem of the Rabanne jewelry company taken from the bottle of the fragrances embodied by Gigi Hadid and Moses Sumney.