The Beauty House confirms the appointment of the American artist as the new brand face. An announcement that comes in a beauty market acclaimed by new generations of consumers.

Author, composer, performer, actress... By choosing Olivia Rodrigo as an international ambassador, Lancôme is banking on a profile that is both protean and highly visible, while the artist, revealed by Disney Channel and winner of three Grammy Awards, has established herself in two albums as one of the most streamed singers on Spotify with 4.1 billion streams for her opus GUTS.