The beauty house is getting caught up in the game at several of its travel retail points of sale in one of its strategic markets. Spotted by The Moodie Davitt Report, the collector's game launched by Monopoly and Lancôme aims to celebrate the 90th anniversary of the two brands. On this occasion, the board, tokens, cards and tickets surf on the theme of travel and cosmetics by integrating numerous references to the DNA of the French brand and its best-selling products.