A partner of Paris Fashion Week, the beauty brand is organizing its own show in the capital for the seventh consecutive year. A free event open to all that will take place on the Place de l'Opéra.

The opening of Fashion Week has been following a new ritual for the past seven years: the L'Oréal Paris show. Each year, the beauty label chooses an emblematic place in the capital - the Ecole Militaire in 2022, the square in front of the Eiffel Tower in 2023, the Seine in 2018 - to organize a grandiose show bringing together all of its muses. The great particularity of this parade: it is free and open to all.

This year, the event will take place on September 23, the first day of Fashion Week, at 8:30 p.m. at the Place de l'Opéra. The press release already mentions the presence of Leïla Bekhti, Alia Bhatt, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Luma Grothe, Kendall Jenner, Liya Kebede, Aja Naomi King, Eva Longoria, Andie MacDowell, Aishwarya Rai, Bebe Vio and Yseult.