L’Oréal Groupe used CES 2026 to showcase a suite of technology‑forward beauty products that signal a deeper integration of science and consumer tech into hair and skincare.

Central to the company’s announcements were two devices: the Light Straight + Multi‑styler, a next‑gen hair‑styling tool that uses patented infrared light technology to style hair at significantly lower temperatures while reducing heat damage and delivering faster results, and an LED Face Mask, an ultra‑thin flexible silicone device that delivers red and near‑infrared light to target signs of aging.

Both devices demonstrated how L’Oréal is pushing beauty tools beyond traditional formats by combining light science, machine learning, and personalised performance, with plans to launch them globally in 2027. They highlight L’Oréal’s strategy of blending advanced technology with beauty routines to create higher‑performance, science‑led products for everyday consumers.