L’Oréal is acquiring South Korean skin care brand Dr. G from Migros, the Swiss retail group.

Financial terms of the deal announced Monday were not disclosed.

L’Oréal will purchase Dr. G from Migros’ subsidiary Gowoosesang Cosmetics Co. Ltd., which includes the Korean skin care brand founded by dermatologist Gun Young Ahn in 2003. It is based in Seoul.

It marks the second time L’Oréal is buying a Korean beauty brand. In 2018, the world’s largest beauty maker purchased Stylenanda, which included the 3CE makeup range.

South Korea has long been a hotbed of cutting-edge beauty, spawning global trends such as BB Cream and cushion-based foundation technology starting about 11 years ago. There’s been an international resurgence of K-beauty of late, with stores such as Senti Senti in New York and Miin in Paris focused on products from South Korea. TikTok is further helping to grow the trend exponentially, causing some products, such as Beauty of Joseon’s Relief Sun: Rice + Probiotics SPF 50+, to go viral.