H&M and e.l.f. Cosmetics have teamed up to create a limited-edition eau de parfum collection that brings what they describe as “premium for all” to fragrance, marking H&M Beauty’s first collaboration with another beauty brand and e.l.f.’s first foray into fine fragrance.

The partnership is built around a shared mission to make quality design and craftsmanship more accessible, and the three vegan scents draw inspiration from e.l.f.’s popular products: Power Grip Primer, Halo Glow and Camo. Each perfume has its own character with notes like eucalyptus, cedarwood and sea salt in Salty Drip, magnolia, vanilla and amber in Luminous Cloud, and vanilla, musk and palo santo in Nude Canvas, and they are priced at €24.99 each. To enhance the launch experience, the brands have also introduced limited-edition accessories that tie into the fragrances.

The collection is set to roll out in the UK and US in late January and reflects both companies’ emphasis on creativity, self-expression and making high-end beauty experiences reachable for a broader audience.