E.l.f. Beauty has launched a financial literacy experience on Roblox, becoming the first-ever beauty brand to introduce a financial literacy game on the online platform. With over half of Gen Z aspiring to become entrepreneurs, according to recent studies, E.l.f.'s latest launch taps into a generation eager to take charge of their financial futures. Still, research shows that one in three young people lack confidence in managing money, and three in four feel they only have enough funds to survive, not thrive.