Although Bottega Veneta had already launched licensed fragrances, the House had never tried it solo until now. This has now been done with this first line of five new scents.

Boosted by the creation of a Beauty division within its parent group Kering, Bottega Veneta intends to hold its own in a market that could double by 2027 .

While the end-of-year holidays continue to weigh heavily on the perfume sales calendar, the Italian brand is taking the lead and unveiling these days its very first collection of scents led by Matthieu Blazy , artistic director of its fashion collections for just three years.