The celebrity beauty category may have another high-profile entrant on the horizon. Zara Larsson has hinted at plans for a potential make-up brand, revealing that early conversations are taking place with her make-up artist, Sophia Sinot, about bringing their shared vision to market.

Although nothing has been confirmed, the news highlights the continued evolution of celebrity beauty, where successful launches are increasingly rooted in genuine expertise, creativity and a strong personal aesthetic rather than fame alone.